Christopher Mollard

User Experience contractor designer researcher developer lead

The right wording is important

It helps users complete their tasks and prevents them from being intimidated or getting lost.

The semantics make a difference

In my current role it was discovered that site users were not completing their goals, and after some investigation realised that it was because they were backing away from the term 'upload'. The users were scared and the completion rate once 'upload' was switched to 'add' improved considerably.

The moral

We should think to use friendly semantics all over - especially with words we take for granted. It's easy to consider headers and button/link labels but this just goes to show how important proper content design is.